Most businesses understand the importance of having a telephone. It's a way for you, as a business, to contact your suppliers and vendors. In many instances, having telephone service allows you to process credit/debit cards as people purchase items from your business. The other really important use for the phone is (drum-roll please), it allows your customers to communicate with you. And yes... that is a really big thing.
Now that we can agree that the telephone is a pretty big thing to businesses, why isn't your phone number a big thing as well? Without a phone number, how would customers know how to call you?
I will admit that some of today's smartphones are just too brilliant. You push a button and say "call the OKAY Store" (or whatever the name of the business is) and immediately the phone dials the number. But please understand, the phone has to dial a number. That number had to be known by you, or someone else, so that it could be inputted into the phone systems memory. And where did that person find your business phone number? Well, quite frequently people look to the telephone directory for the phone number.
So the issue of today's article is this...
IS HAVING YOUR BUSINESS PHONE NUMBER PUBLISHED IN THE TELEPHONE DIRECTORY A LITTLE THING OR A BIG THING?
From the amount of telephone calls we receive each day from people trying to find a telephone number, we think this little ten-digit number is actually a pretty big thing. It's amazing how many businesses do not have the name of their business nor the telephone number used to contact their business listed in the telephone directory. And if your customers can't reach out to you, then they will probably reach out to your competition. So this little thing can be big.
Business owners/managers... check the telephone directory to see if your business is listed. If it isn't, call the directory company and ask to get your telephone number published in the next phone directory. By the way, here's a tip... Ace Hardware is not in the white pages in the "A" section and True Value hardware is not found in the "Ts", and the Murray Hotel is nowhere to be found in our directory. This is a little thing that is actually BIG.
We have Grand Openings and Ribbon Cuttings and Celebrations to discuss!
- Saturday - April 30: Grand Opening and Ribbon Cutting at Western Trailer Service, Welding & Fabrication, 11777 Highway 180 East at Arenas Valley. 10 a.m. to 2 p.m., ribbon cutting at 11 a.m.
- Sunday - May 1: Diane's Parlor celebrates their 20th Anniversary, 510 North Bullard Street in Silver City. Food specials, $2 Mimosas, contests and giveaways
- Tuesday - May 3: Grand Opening/Ribbon Cutting for Oldham's Feed & Supply, 180 Truck By-pass Road in Silver City (just of Hwy. 90 south) 11:00 a.m.
- Wednesday - May 11: Grand Opening/Ribbon Cutting for Wheelchair and Walker Rentals Inc., 1310 East 32nd Street in Silver City, from 10 a.m. to 2 p.m., ribbon cutting at 11 a.m.
To check out these and other events, go to www.silvercity.org on the internet, click on our Events Calendar.