Town of Silver City Announces New “Community Promotions” Lodger’s Tax Application Process

Category: Front Page News Front Page News
Published: 31 May 2018 31 May 2018

$50,000 Available to Help Fund Local Events

 Silver City – The Town of Silver City Community Promotions Lodger’s Tax process for funding local events has changed, and now offers two opportunities for applicants to apply and be considered for a maximum of $5,000 per event. The first of two deadlines this year is June 15, and the second is December 3. A total of $50,000 has been allocated for these awards.

An additional portion of Lodger’s Tax revenues will be used to hire a marketing firm, for the purpose of creating a unified branding strategy for the town. An "RFP" or Request for Proposal for the marketing firm will be released in early June and will be posted to the Town of Silver City website, www.townofsilvercity.org, along with the community promotions event applications.

Each organization that receives a $5,000 event award will be required to work with the marketing firm chosen to do most of their advertising but may use some of their award funds for print advertising.

These changes to the lodger’s tax process are designed to make it easier for community organizations to focus on organizing their respective events, rather than using funds and limited resources on advertising and promotion, explained Alex Brown, Silver City town manager.

“We also want to ensure that all Silver City events are promoted in a unified manner, to enhance our efforts to increase local tourism, which is so important to our local economy.”

The event application includes a brief project narrative, organizational overview, marketing plan and history of previous lodger’s tax funding. Applications are available on the website, or by contacting Erika Martinez, purchasing agent for the town, at (575) 534-6352. Applications must be received by Martinez no later than 11 am on June 15 or December 3.

The Lodger’s Tax Advisory Board will review all applications after they have first been reviewed for completeness by Martinez. Advisory Board recommendations will then go to Town Manager Alex Brown for final approval.

Members of the Lodger’s Tax Advisory Board will also be asked to serve on the evaluation committee for the RFP award for the marketing firm, and their recommendation will then go to the Town Council for final approval.

Content on the Beat

WARNING: All articles and photos with a byline or photo credit are copyrighted to the author or photographer. You may not use any information found within the articles without asking permission AND giving attribution to the source. Photos can be requested and may incur a nominal fee for use personally or commercially.

Disclaimer: If you find errors in articles not written by the Beat team but sent to us from other content providers, please contact the writer, not the Beat. For example, obituaries are always provided by the funeral home or a family member. We can fix errors, but please give details on where the error is so we can find it. News releases from government and non-profit entities are posted generally without change, except for legal notices, which incur a small charge.

NOTE: If an article does not have a byline, it was written by someone not affiliated with the Beat and then sent to the Beat for posting.

Images: We have received complaints about large images blocking parts of other articles. If you encounter this problem, click on the title of the article you want to read and it will take you to that article's page, which shows only that article without any intruders. 

New Columnists: The Beat continues to bring you new columnists. And check out the old faithfuls who continue to provide content.

Newsletter: If you opt in to the Join GCB Three Times Weekly Updates option above this to the right, you will be subscribed to email notifications with links to recently posted articles.

Submitting to the Beat

Those new to providing news releases to the Beat are asked to please check out submission guidelines at https://www.grantcountybeat.com/about/submissions. They are for your information to make life easier on the readers, as well as for the editor.

Advertising: Don't forget to tell advertisers that you saw their ads on the Beat.

Classifieds: We have changed Classifieds to a simpler option. Check periodically to see if any new ones have popped up. Send your information to editor@grantcountybeat.com and we will post it as soon as we can. Instructions and prices are on the page.

Editor's Notes

It has come to this editor's attention that people are sending information to the Grant County Beat Facebook page. Please be aware that the editor does not regularly monitor the page. If you have items you want to send to the editor, please send them to editor@grantcountybeat.com. Thanks!

Here for YOU: Consider the Beat your DAILY newspaper for up-to-date information about Grant County. It's at your fingertips! One Click to Local News. Thanks for your support for and your readership of Grant County's online news source—www.grantcountybeat.com

Feel free to notify editor@grantcountybeat.com if you notice any technical problems on the site. Your convenience is my desire for the Beat.  The Beat totally appreciates its readers and subscribers!  

Compliance: Because you are an esteemed member of The Grant County Beat readership, be assured that we at the Beat continue to do everything we can to be in full compliance with GDPR and pertinent US law, so that the information you have chosen to give to us cannot be compromised.