Balloon Fiesta Welcomes Canon U.S.A. as its New Presenting Sponsor

Category: Non-Local News Releases Non-Local News Releases
Published: 23 June 2015 23 June 2015

ALBUQUERQUE, NM - The Albuquerque International Balloon Fiesta is excited to announce Canon U.S.A., Inc., a leader in digital imaging solutions, will be the presenting sponsor of the 2015, 2016 and 2017 events. The official name of the world's largest and most popular ballooning event will be the Albuquerque International Balloon Fiesta presented by Canon.

"We are proud to be a member of the local Albuquerque community and be the presenting sponsor of the Balloon Fiesta," said Eliott Peck, senior vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc. "Through this sponsorship, we want to help inspire creativity and show attendees how the right tools can help capture memorable images of this vibrant event."

"It's great to have Canon become our presenting sponsor, they are connected to Albuquerque and have a long relationship with Balloon Fiesta," said Jay Czar, vice president of Albuquerque International Balloon Fiesta Board of Directors. "The popular Canon cameras are used by the professional and amateur photographers who attend our event each year. They are also an employer in Albuquerque where they have a customer service and support center in the North I-25 corridor, a stone's throw from the Balloon Fiesta site in 1975-1980."

Canon is very happy to be an active member of the Albuquerque community. The Company's commitment to the community and connection to empowering photographic experiences are why Canon signed on as the presenting sponsor.

The Albuquerque International Balloon Fiesta ® will take place from October 3-11, 2015 at Balloon Fiesta Park. The 44th annual event will feature 550 hot air and gas balloons, of which 100 are anticipated to be special shape balloons. Pilots from 20 countries are expected to fly in the popular international event.

About the Albuquerque International Balloon Fiesta ®

The Albuquerque International Balloon Fiesta ® is an annual festival of hot air balloons that takes place every October in Albuquerque, New Mexico, USA. It is the largest gathering of balloons and balloonists in the world. For details on events, schedule, entertainment and photographs visit our website www.balloonfiesta.com and follow us on Twitter @BalloonFiesta and Facebook.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in U.S. patents granted in 2014 €  and is one of Fortune Magazine's World's Most Admired Companies in 2015. In 2014, Canon U.S.A. received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED ® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

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