Carroll Strategies Takes Home Three Gold Medals

Albuquerque, N.M. – October 19, 2018 – Carroll Strategies, an Albuquerque-based public relations and communications agency, won big at last night’s New Mexico Public Relations Society of America’s (NMPRSA) Cumbre Awards.

The Cumbre Awards are held annually and are meant to recognize outstanding public relations work in the state of New Mexico. The entries are categorized by tactics and campaigns. They are scored according to a national PRSA standard.

In total, the Carroll team won three golds, one bronze, and the Best of Show.

The Best of Show Campaign award, given to Carroll Strategies, is one of the biggest awards of the night and is given only to the entry that meets the highest PRSA standards. Carroll Strategies’ work on step therapy reform during the 2018 legislative session met those standards.

Carroll Strategies was hired to help on the step therapy reform campaign after the bill had failed in the previous legislative session. Step therapy is a practice used by insurance companies that denies the drugs prescribed by doctors and forces patients to “fail first” on other drugs before allowing patients to have the right medications that the patient was originally prescribed. After implementing a public affairs campaign, the bill passed and was signed into law.

Carroll Strategies won awards for Business-to-Business Marketing, Public Affairs, and Crisis Communications.