Have you ever heard somebody say, "We've always done it that way" or something like, "it will never work?" Statements like these are beliefs that are held by many people and, in the world of personal development, or performance improvement they are speed bumps along the path towards success.

According to lifehack.org, "a limiting belief is a state of mind, conviction, or belief that you think to be true that limits you in some way. This limiting belief could be about you, your interactions with other people, or with the world and how it works." Many of us use limiting beliefs so often in our daily discourse with other people that we don't even consider that they are false. We say things to ourselves, and others, such as, "I'm not very good at math!" or, "I never win at anything!" and we are so comfortable reciting limiting beliefs that those negative thoughts become imbedded in our sub-conscious.

Limiting beliefs are usually just a verbal manifestation of your fears. When people lean on limiting beliefs it usually means that they are subconsciously afraid of success or failure. They are afraid that they are not good enough to achieve what they want or they are afraid of being rejected. Limiting beliefs can be overcome but it usually takes a very concerted effort.

Limiting beliefs can also stifle the success of a wonderful community like ours. Yes, we may be a, predominantly, blue-collar community and we may not have the same industries that other communities have but that doesn't mean that we can't grow new business and develop new industries. We are thankful for the primary employers here in Grant County. Gila Regional Medical Center, Hidalgo Medical Services, Western New Mexico University, Freeport McMoRan, USDA Forest Service, Silver Consolidated Schools, The Cobre Consolidated School district and many others have helped to provide jobs to most of our citizens in Grant County and these fine organizations have done so much to help keep us afloat over the previous 10 months. These companies have also suffered greatly during the COVID 19 pandemic and they, like you, have had to re-learn how to survive and conduct their business in 2020.

As we make our shift into a New Year, I challenge you to look at your fears and let us help you overcome them. If you think you can't start a new business in 2021, I want to tell you, "you're wrong!" If you think that there is no way for you to succeed in Grant County, again, I say, "You're wrong!" You are a human being and humans are biologically designed to seek out solutions and fight for victory. We are, by nature, winners! This is the best time to start a business and this is the best place to help someone else's business grow.

Ok… Ok… Ok… I hear you saying, "Steve, not EVERYBODY wants to be a business owner!" and you're right. I'm not telling everybody to start a business but I'm telling everybody to help those people who have new or existing businesses. Shop locally, and keep your money in Grant County! Remember when I said that overcoming limiting beliefs takes a concerted effort? This means that it takes a concerted effort by everyone in our community. It's scary, and frustrating to start a new business but it's refreshing when your neighbor buys something from you. Entrepreneurs are dreamers and visionaries but those dreams turn to nightmares when your neighbors go to an out-of-town vendor to buy something that they could have bought from you!

If you've ever considered starting a new business call me! I'm holding Zoom™ meetings with existing Silver City Grant County Chamber of Commerce members about ways that they can grow, or develop, their existing businesses. I'm also "zooming" with anybody who wants to start a new business but they don't know what to start or how to start it. We are here to help you adjust your thinking so that you can "face your fears and do it anyway!" Henry Ford once said, "Whether you think you can or whether you think you can't, you are right!" I'm waiting on your call. Let's prove Henry wrong!

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