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Category: Tech tips Tech tips
Published: 21 July 2020 21 July 2020

gcb grocerystoretech

A ton of technological changes is reshaping the way grocery stores function. Check out the technology transforming the shopping experience.

With the world changing so quickly, technology is finding its way into every aspect of our lives. A ton of benefits to technology is finding its way into people's everyday lives. One of the places technology is starting to benefit consumers is in grocery stores. Check out the many exciting ways technology is changing the grocery store experience for everyday people.

Apps and online ordering
With more grocery stores opening online stores and creating apps, more ways than ever exist to get your grocery shopping done. Many people can now simply do their grocery shopping online, pay for their purchase, and go to the store to pick up the items. It's also an option to order groceries and have them placed in your car at the store, removing the need to enter the store at all. Further, one of the more modern ways to grocery shop is by ordering groceries online and having them delivered to your doorstep. These leaps in technology have made grocery shopping more accessible for many people, especially the disabled, the elderly, and those hoping to avoid contact due to the current pandemic.

Digital signage
Digital signage is a huge market entering grocery stores. These are extremely helpful to both stores and shoppers alike. They can help stores convey information and messages to customers easily. Shoppers want to be informed, and digital signage is the best way to achieve this during the shopping experience. It can be updated in real-time and is essential to new social distancing practices in public spaces. Stores start by determining which is the right digital signage display for their setup, invest in a few, and slowly introduce the technology to their stores and customers.

Augmented reality shopping experiences
Through the customer's own smartphones, grocery stores are enhancing the shopping experience with augmented reality. Through this platform, grocery stores can use their own apps to help customers have a better, more curated shopping experience. Shoppers can simply scan products with their phones to learn more about the nutritional facts, access coupons easily, and earn rewards for shopping in-store. This adds tons of convenience for shoppers, as it means more savings and more information right at their fingertips.