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gcb waystoimprove
Every business needs a website. In this digital era, it's crucial to have a functioning and professional site. Discover ways to improve your existing one.

In the current digital era, it's more important now than ever to have a quality website for your business. Small businesses can't get away with just a social media profile anymore. You need a solid website for customers to believe you're a legitimate business. Explore ways to improve your small business website.

Rebuild It Entirely
If your site is old or looks outdated, it may be time to completely rebuild it. Sometimes it's hard to tell if your site is outdated. Check by going to competitor websites, and if yours looks significantly different—and not in a good way—it's well past time to update. For the tech-savvy business owner, you can rebuild your own site. If you're worried about your search engine optimization rankings tanking during the relaunch, which is fairly common, consider hiring a professional website development or search engine optimization agency to handle the rebuild.

Personalize It To Your Customers
Create a personalized experience on your website for your customers. The beauty of being a small business means you can really get to know your customers and what they like. Make things feel pertinent to them. It's vital to understand the importance of creating location landing pages to make your customers feel included and make your site more user friendly. Creating some more pages designed to appeal to certain customer groups can help segment your market in a valuable way.

Make Frequent and Subtle Content Changes
Constantly updating your website's content helps to make it more relevant to users. It also helps search engines figure out what your site is about. Search engines will also know that you update your site frequently, signifying a relevant and reliable source of information, and helping to boost your rankings in search results for certain key terms. Visibility online is essential to a continued customer base.

There are countless other ways to improve your small business website. Remember that a website is never completed and should always be updated and refreshed to keep up with the ever-developing expectations of consumers.

Editor's Note

Four NEW classifieds for furniture and an REI screen house

A new classified just came in from a fellow looking for work doing thinning, fire protection work, etc. 

Classifieds: We have changed Classifieds to a cheaper and shorter option. Check periodically to see if any new ones have popped up. The former software failed us, so it's just a category now, with prices posted. Send your information to editor@grantcountybeat.com and we will post it as soon as we can. Instructions and prices are on the page.

Those new to providing news releases to the Beat are asked to please check out submission guidelines at https://www.grantcountybeat.com/about/submissions. They are for your information to make life easier on the readers, as well as the editor.

Images: We have received complaints about large images blocking parts of other articles. If you encounter this problem, click on the title of the article you want to read and it will take you to that article's page, which shows only that article without any intruders. It

Compliance: Because you are an esteemed member of The Grant County Beat readership, be assured that we at the Beat continue to do everything we can to be in full compliance with GDPR and pertinent US law, so that the information you have chosen to give to us cannot be compromised. 

New Columnists: The Beat continues to bring you new columnists. And check out the old faithfuls who continue to provide content.

The Beat has a column for you gardeners out there. The Grant County Extension Service will bring you monthly columns on gardening issues.

The Beat totally appreciates its readers and subscribers!  

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20191110