My daughters will tell you that one of my ‘favorite’ things to say is, “words have meanings.” I usually say it in the context of them trying to communicate something but not being able to find the right words to describe what they are trying to communicate. It can range from, ‘the thing you’re looking for is the drawer.” OK, which of the 42 drawers we have in the house is that thing in? You get the idea. My daughters are very bright but fall into the trap of thinking people know what they are thinking when they say something. We all do that.

On the flip side, we all tend to believe that we know what someone is saying because we think we know what they are trying to communicate. I was thinking about this as I watched a competing insurance company’s commercial claiming to save the average customer that switched from another company over $700 a year. I’ve seen these commercials from a lot of companies, all claiming to save people hundreds of dollars a year when they switched. My thought of course, is why doesn’t everyone switch to your company? The inference is that everyone saves or at least most people save.

Two of the largest property & casualty insurers bury in the fine print that the claim is based upon data that is several years old. In one case it was 6-7 years old, but both have updated to get within the last 3 years of data. Maybe you can save by switching now but why not use more recent data? Because it probably doesn’t support their claims.

There is one company however that does use very recent data. And it’s always bugged me because this company also has more liberal underwriting requirements meaning they take a lot of drivers with poorer driving records. How can they claim such a huge savings? Because they use a word trick; they claim a huge annual savings for those switched and save. Okay, I get it now. Those that switched and had to pay more aren’t included in your statistical data. Word tricks that are accurate and misleading. (Full disclosure: I write business to this company as well)

At this time of year many will be shopping, especially online. While there are laws to prevent sellers from making blatantly false claims, there are many more that will use word tricks that will fool those that aren’t carefully reading the fine print. Then you end up with something that you didn’t really want.

The same can be said for the political season we have already entered but will pick up speed very soon. Especially with Michael Bloomberg poised to enter the race. It’s incumbent upon all of us to listen intently to what they are saying, not what we think they are saying. Watch for those little nuances or word phrases that have meaning. It can change dramatically what you understand.

Live from Silver City

Join GCB Three Times Weekly Updates

Welcome to Three Times Weekly Updates! You will be subscribed to email notifications with links to recently posted articles.
You can unsubscribe anytime. We never share or rent your email to anyone.

Editor's Note

Check out a new column that will talk about the town of Silver City and its news and services. 

Those new to providing news releases to the Beat are asked to please check out submission guidelines at https://www.grantcountybeat.com/about/submissions. They are for your information to make life easier on the readers, as well as the editor.

Classifieds: We have changed Classifieds. Check periodically to see if any news ones have popped up. The former software failed us, so it's just a category now, with prices posted. Send your information to editor@grantcountybeat.com and we will post it as soon as we can. Instructions and prices are on the page.

Images: We have received complaints about large images blocking parts of other articles. If you encounter this problem, click on the title of the article you want to read and it will take you to that article's page, which shows only that article without any intruders. It's a software problem, not easily fixable, other than showing fewer articles per summary page. If you are a frequent visitor, you might not mind fewer articles per page, but if you only come once in a while, you likely want to see more articles to browse. Write me at editor@grantcountybeat.com to let me know your feelings on this issue. 

Compliance: Because you are an esteemed member of The Grant County Beat readership, be assured that we at the Beat continue to do everything we can to be in full compliance with GDPR and pertinent US law, so that the information you have chosen to give to us cannot be compromised. 

New Columnists: The Beat continues to bring you new columnists.Recent additions  include one about end of life options, Compassionate Care.

The Beat has a column for you gardeners out there. The Grant County Extension Service will bring you monthly columns on gardening issues. The first one posted is on Winterizing your houseplants and patio plants.

The Beat totally appreciates its readers and subscribers!  


All articles and photos indicated by a byline are copyrighted to the author or photographer. You may not use any information found within the articles without asking permission AND giving attribution to the source. Photos can be requested and may incur a nominal fee for use personally or commercially.

NOTE: If an article does not have a byline, it was sent to the Beat and written by someone not affiliated with the Beat

Don't forget to tell advertisers that you saw their ad on the Beat.

Newsletter: If you subscribe to the Join GCB Three Times Weekly Updates option on the left side of this page, you will be subscribed to email notifications with links to recently posted articles.

Here for YOU: Consider the Beat your DAILY newspaper for up-to-date information about Grant County. It's at your fingertips! One Click to Local News.

Feel free to notify editor@grantcountybeat.com, if you notice any problems on the site. Your convenience is my desire for the Beat.

Thanks for your support for and your readership of Grant County's online news source—www.grantcountybeat.com