eCommerce Globalization Strategies Learning Series

Category: Non-Local News Releases Non-Local News Releases
Published: 05 June 2020 05 June 2020

Global cross-border eCommerce sales alone total some $2 trillion annually and are expected to exceed $6 trillion by 2021. 

Are you ready to take advantage of growing international selling opportunities?

Cost - FREE. Register for each webinar below:

June 10, 2020: Selling Online Globally - Five Steps to A Digital Strategy

June 17, 2020: Cross Border eCommerce: Overcome Digital Roadblocks

June 24, 2020: Selling Online Globally - eCommerce Channel Mix

All Sessions at 11 am Pacific / 12 pm Mountain / 1 pm Central / 2 pm Eastern

Organized by the U.S. Commercial Service eCommerce Innovation Lab, this three part series will feature ways to increase your competitiveness in overseas markets by transitioning your website to support online sales channels. 

Session 1: Five Steps of a Digital Strategy

Join commercial experts for a webinar on June 10 to learn how to develop a digital strategy that addresses the basic needs of a business required to succeed in cross-border eCommerce sales channels. This webinar will cover the five steps to a digital strategy and how to keep you ahead of the curve in a 21st century digital economy. 

  • Learn how to position your company for long term success and increase your competitiveness in overseas markets in the online virtual environment.
  • Utilize tools and resources to support your company’s digital transformation for overseas sales through the eCommerce sales channels.

Cost: Free 

Session 2: Overcome Digital Roadblocks

On June 17, the second installment of our webinar series, takes a look at how to prepare for and overcome digital roadblocks including international tax laws, emerging regulations impacting online sales and managing the user experience (UX). 

  • Learn how to optimize international transactions for higher cart conversion. Reduce chargebacks (by up to 80%) and limit fraud losses- which is a much higher risk on international transactions- through advanced data capture.
  • Build trust with international buyers by providing cost transparency for VAT tax, duties, global compliance management and language/currency localization.
  • Develop cost efficient ways to access top international duty and tax expertise.

Cost: Free

SESSION 3: eCommerce Channel Mix 

Choosing the right eCommerce sales channel mix depends upon understanding the online purchasing habits in your target market. On June 24, listen to industry experts explain the strategic process of selecting eCommerce sales channels appropriate for your product and demographic, and how you can maximize your return on investment from your online sales efforts.

You will leave this seminar knowing how to:

  • Establish a baseline for where your site traffic comes from.
  • Know who your customers are and from where they are buying.
  • Choose an appropriate eCommerce sales channel mix.
  • Keyword translation considerations for overseas search engines.

Cost: Free 

Contacts:

Bernadette Rojas,U.S. Department of Commerce, at Bernadette.Rojas@trade.gov

Robert Queen, US Export Assistance Center, at Robert.Queen@trade.gov, 915-929-6971

Content on the Beat

WARNING: All articles and photos with a byline or photo credit are copyrighted to the author or photographer. You may not use any information found within the articles without asking permission AND giving attribution to the source. Photos can be requested and may incur a nominal fee for use personally or commercially.

Disclaimer: If you find errors in articles not written by the Beat team but sent to us from other content providers, please contact the writer, not the Beat. For example, obituaries are always provided by the funeral home or a family member. We can fix errors, but please give details on where the error is so we can find it. News releases from government and non-profit entities are posted generally without change, except for legal notices, which incur a small charge.

NOTE: If an article does not have a byline, it was written by someone not affiliated with the Beat and then sent to the Beat for posting.

Images: We have received complaints about large images blocking parts of other articles. If you encounter this problem, click on the title of the article you want to read and it will take you to that article's page, which shows only that article without any intruders. 

New Columnists: The Beat continues to bring you new columnists. And check out the old faithfuls who continue to provide content.

Newsletter: If you opt in to the Join GCB Three Times Weekly Updates option above this to the right, you will be subscribed to email notifications with links to recently posted articles.

Submitting to the Beat

Those new to providing news releases to the Beat are asked to please check out submission guidelines at https://www.grantcountybeat.com/about/submissions. They are for your information to make life easier on the readers, as well as for the editor.

Advertising: Don't forget to tell advertisers that you saw their ads on the Beat.

Classifieds: We have changed Classifieds to a simpler option. Check periodically to see if any new ones have popped up. Send your information to editor@grantcountybeat.com and we will post it as soon as we can. Instructions and prices are on the page.

Editor's Notes

It has come to this editor's attention that people are sending information to the Grant County Beat Facebook page. Please be aware that the editor does not regularly monitor the page. If you have items you want to send to the editor, please send them to editor@grantcountybeat.com. Thanks!

Here for YOU: Consider the Beat your DAILY newspaper for up-to-date information about Grant County. It's at your fingertips! One Click to Local News. Thanks for your support for and your readership of Grant County's online news source—www.grantcountybeat.com

Feel free to notify editor@grantcountybeat.com if you notice any technical problems on the site. Your convenience is my desire for the Beat.  The Beat totally appreciates its readers and subscribers!  

Compliance: Because you are an esteemed member of The Grant County Beat readership, be assured that we at the Beat continue to do everything we can to be in full compliance with GDPR and pertinent US law, so that the information you have chosen to give to us cannot be compromised.