Campaign supports New Mexico parents and encourages relationships and healthy brain development 

Santa Fe - Today, the Early Childhood Education and Care Department launched its first campaign, Moments Together, to inform, support and inspire parents and caregivers of children zero to five in New Mexico. Through Moments Together, the Department aims to raise awareness about the importance of early learning across the state - and how parents and other caregivers can foster that learning through everyday moments they already share with their children.

“Parents and caregivers have enormous strengths - and countless opportunities to help their children grow in healthy ways. Moments Together is designed to help parents do just that,” said ECECD Secretary Elizabeth Groginsky.

“For some parents, finding child care for their children has been a significant challenge, especially for teachers and other families who are working from home while tending to their children’s needs,” said New Mexico Public Education Secretary Ryan Stewart. “Through Moments Together, parents can gain skills through everyday activities that benefit their child’s early development, preparing them for elementary school and beyond.” 

Moments Together provides easy tips and free, research-based resources for New Mexico parents, making brain development activities fun and easy to integrate into home routines. The campaign was adapted from the United Way of Central New Mexico’s (UWCNM) work to advance early literacy outcomes for young children. It was designed by the Early Literacy Strategy Group (ECAP) in collaboration with UNM’s Family Development Program, MediaDesk, and New Mexico PBS (NMPBS).