McKinley, Sierra, San Juan, Colfax, and Lincoln Counties Selected for Initial Study

Santa Fe, N.M. – The New Mexico Economic Development Department (NMEDD) announced the launch of an innovative New Mexico MainStreet (NMMS) and Outdoor Recreation Division (ORD) collaboration to connect communities’ downtowns with their natural resources. NMMS and ORD will create the “Outdoor Recreation Asset Atlas” to study five counties; the end result will identify up to five trail creation or improvement projects connected to MainStreet districts. Outdoor recreation development, when connected to MainStreet community downtowns, has great potential to support local, asset-based economic development.

“Growing the outdoor recreation economy is especially important in rural corners of New Mexico and this innovative collaboration will assist these communities as they strive to both protect their quality of life and create jobs,” Gov. Michelle Lujan Grisham said.

“The ‘Outdoor Recreation Asset Atlas’ will help the State make informed decisions on priority outdoor recreation projects to benefit the economy,” Economic Development Secretary Alicia J. Keyes said. “By working together, the NM MainStreet program and the Outdoor Recreation Division will identify high-impact, sustainable outdoor recreation projects that will make the highest and most beneficial impact on local MainStreet communities.”

Five counties (McKinley, Sierra, San Juan, Colfax, and Lincoln) were selected for the pilot because they demonstrated at least one of the following characteristics: outdoor recreation supports a significant portion of their current economy, there is at least one active/previous MainStreet community, they need to diversify the economy through outdoor recreation, at least one outdoor recreation project was identified, and/or they coordinate with statewide outdoor recreation development.

“2020 saw record visits to New Mexico’s outdoor recreational resources, creating many opportunities and challenges for local communities,” Outdoor Recreation Director Axie Navas said. “The ‘Outdoor Recreation Asset Atlas’ will help MainStreet districts be prepared to meet those changes head on, as well as benefit from the fast-growing outdoor recreation economy.”

“New Mexico MainStreet’s Urban Design Revitalization Specialist, Amy Bell (Groundwork Studio), is helping us create the ‘Outdoor Recreation Asset Atlas’ in a GIS platform to house information on each county’s recreational opportunities, infrastructure needs, and capacity to support outdoor recreation development,” New Mexico MainStreet Director Daniel Gutierrez said. “I’m proud that we’re able to partner with Outdoor Recreation on this unique project to better serve our communities.” 

NMMS & ORD will provide a final report with project recommendations by the end of June 2021. The report will contain recommendations for up to five trail creation and/or improvement projects with the most beneficial impact in MainStreet communities, a SWOT analysis, gaps in outdoor recreation infrastructure and data, and recommendations for how to expand and improve the atlas in future funding cycles.

Click to search the Beat Click to search the Beat

Get Updates Three Times a Week

Welcome to the Update! You will receive emails 3 times a week with links to recently posted articles.


You can unsubscribe anytime. We never share or rent your email to anyone.

Submitting to the Beat

Those new to providing news releases to the Beat are asked to please check out submission guidelines at They are for your information to make life easier on the readers, as well as for the editor.

Advertising: Don't forget to tell advertisers that you saw their ads on the Beat.

Classifieds: We have changed Classifieds to a cheaper and shorter option. Check periodically to see if any new ones have popped up. The former software failed us, so it's just a category now, with prices posted. Send your information to and we will post it as soon as we can. Instructions and prices are on the page.

Editor's Notes

Here for YOU: Consider the Beat your DAILY newspaper for up-to-date information about Grant County. It's at your fingertips! One Click to Local News. Thanks for your support for and your readership of Grant County's online news source—

Feel free to notify if you notice any technical problems on the site. Your convenience is my desire for the Beat.  The Beat totally appreciates its readers and subscribers!  

Compliance: Because you are an esteemed member of The Grant County Beat readership, be assured that we at the Beat continue to do everything we can to be in full compliance with GDPR and pertinent US law, so that the information you have chosen to give to us cannot be compromised. 

Content on the Beat

WARNING: All articles and photos with a byline or photo credit are copyrighted to the author or photographer. You may not use any information found within the articles without asking permission AND giving attribution to the source. Photos can be requested and may incur a nominal fee for use personally or commercially.

Disclaimer: If you find errors in articles not written by the Beat team but sent to us from other content providers, please contact the writer, not the Beat. For example, obituaries are always provided by the funeral home or a family member. We can fix errors, but please give details on where the error is so we can find it. News releases from government and non-profit entities are posted generally without change, except for legal notices, which incur a small charge.

NOTE: If an article does not have a byline, it was written by someone not affiliated with the Beat and then sent to the Beat for posting.

Images: We have received complaints about large images blocking parts of other articles. If you encounter this problem, click on the title of the article you want to read and it will take you to that article's page, which shows only that article without any intruders. 

New Columnists: The Beat continues to bring you new columnists. And check out the old faithfuls who continue to provide content.

  • The Beat has a column for you gardeners out there. The Grant County Extension Service will bring you monthly columns on gardening issues.

Newsletter: If you opt in to the Join GCB Three Times Weekly Updates option at the top of this page, you will be subscribed to email notifications with links to recently posted articles.

Go to Top