"My Story," a new driver-safety campaign was created for the New Mexico Department of Transportation (NMDOT) by Albuquerque creative agency RK Venture. In the campaign, distraught drivers reflect on the damage caused by their poor choices on the road. Shot with a local cast and crew over a series of days in New Mexico, the "My Story" campaign tackles drunk driving, underage drinking, seatbelt safety, and distracted driving.

A component of the state's Winter Road Safety Blitz, the ENDWI version of "My Story," is currently airing statewide in New Mexico on television and radio in English and Spanish and is featured on billboards. In addition, remixed versions of each spot will be pushed online via YouTube, TikTok, and other social media platforms into the new year.

Please find the ENDWI spots currently airing below:

My Story – ENDWI - English:

My Story – ENDWI - Spanish: