Chamber Corner

steve chaviraSilver City-Grant County Chamber of Commerce Director Steve Chavira will provide a weekly column to the Beat, featuring items and announcements of interest to the community.

I'm sure many of you reading this article don't have a side hustle. I'm also sure many of you don't think you need to have one. A side hustle isn't for everyone! You may be totally content with the career field you have chosen for yourself and, therefore, you don't need to consider a side hustle. If you have had a long career and are at the doorstep of retirement you may be wondering what you plan to do in that phase of your life. If you have reached retirement age but you are still too young to permanently park yourself in your rocker you may want to consider a second career.

I usually target business owners in my weekly article because, as the Chamber of Commerce in Grant County, we are always looking for ways to help our existing business owners here. I have found that, in life, there are three aspects of your life that must be working harmoniously together in order to have a good quality of life. The three aspects which you want to keep an eye on at all times are your work life, your personal life and your spiritual life. When these three parts of your life are working well together, you are in congruity and living your life in the "sweet spot!" The sweet spot is the point at which these three aspects of your life intersect. In everyday terms we call this work/life balance. But I digress.

This pandemic is hitting too close to home and it's time we sent it packing! I learned this week of two deaths due to COVID 19 which are, frankly, two deaths too many! These deaths have sent families and friends reeling with emotions because of deaths that have come all too soon. I won't share the names of those who've passed, out of respect for the families affected, but I want them to know that our community mourns with them and prays that they find peace and comfort in knowing that our creator has a plan for our lives which we may never fully understand.

A friend of our family lost a brother to the effects of COVID 19 recently and a cousin of mine, recently succumbed to this dreaded virus. Our friend's brother was somebody who she spent time with, and whose families were closely connected. Although we weren't that close, hearing about my cousin's death brought a lot of memories flooding back to me. The loss of these two family members were sudden and unexpected and have left Grand Canyon-sized holes in the lives of two families.

Do you know why people start their own businesses? If you took a poll of the business owners in our market today you will see that a great deal of them started their business as a way to make money for themselves and their families. Many of them started their business as a hobby, that became saleable, which started to make money. I would say that almost all of their business were started as a way to solve people's problems. I think you would agree with me that solving problems is an important aspect of our daily lives!

As small business owners get into the process of starting their business, they begin think about how it can make money. They plan out their marketing and begin to devise ways to get into the minds of their ideal customers. Some pay money to agencies who help them come up with elaborate programs they can deploy in order to find said customers. There are lots of tactics that business owners can incorporate into their business development strategy and, probably, 5 or 10 so-called gurus who are willing to help them spend their money to get it all done. There is a myriad of options for a business owner to lean on but it's all really just minutiae.

Have you ever had that situation where you really needed help at a time when it wasn't really convenient for someone to come to your aid? Imagine that you're driving home late at night, it's approaching midnight, and you have a mechanical problem with your car. Who would you call in that situation? Most people would read the situation that I described here and, hopefully, think about a couple of people whom they know they could call for help. Depending on where I am, I know exactly who I could call.

I could call my brother Joe, who has always been the backbone of our family! Joe is reliable, always helpful and he knows how to fix just about everything! Joe is dependable and I know he will be available. I also know that I could call my good friend Romeo! Romeo and I have been working together for the past year and, from what I have learned so far, I know that Romeo is reliable and trustworthy. I could call him, and he would answer my call. On a side note, I probably wouldn't call my wife at that time mostly because she would wonder what I was doing out so late. I'm just kidding! My wife would probably be with me if I was out that late, or she would already know where I was and what I was doing. Realistically though, I lead a pretty boring life and I'm usually at home long before midnight, but I digress.

Have you thought about your personal truth? When you consider this concept for your personal life and your business life are they one and the same? According to the popular blog, Huffington Post, “the exploration of personal truth helps to form the foundation of your life.” Understanding your personal truth helps you to understand what you stand for, what you value and where your personal boundaries lie. A couple of weeks ago we spoke about your core values and what is at the essence of your performance. Both of these notions are clarifying concepts on you and, essentially, how you run your business and your life.

Your personal truth helps to fuel the passion that drives you to operate your business daily. Passion for a particular business or concept is usually the main driver when someone “jumps off the cliff” into business ownership! This is often seen as the “WHY” when somebody goes into business for themselves. Do you remember what was ignited deep in your soul when you decided to start your business?

Have you ever heard somebody say, "We've always done it that way" or something like, "it will never work?" Statements like these are beliefs that are held by many people and, in the world of personal development, or performance improvement they are speed bumps along the path towards success.

According to, "a limiting belief is a state of mind, conviction, or belief that you think to be true that limits you in some way. This limiting belief could be about you, your interactions with other people, or with the world and how it works." Many of us use limiting beliefs so often in our daily discourse with other people that we don't even consider that they are false. We say things to ourselves, and others, such as, "I'm not very good at math!" or, "I never win at anything!" and we are so comfortable reciting limiting beliefs that those negative thoughts become imbedded in our sub-conscious.

When you read this affirmation out loud what does it mean to you? I'm putting this out there as a subtle reminder that you are an important cog in the machine that is Grant County Business and Economic Development. If you are a business owner in Grant County or if you dream about starting a business, I want you to understand that you must never underestimate yourself or the impact that your presence brings to our community!

Tell me if this scenario sounds familiar: You are in a meeting or having a conversation with several of your colleagues and the following dynamic is happening; One person is speaking overtly and dominating the conversation, another person is engaging the first guy and asking questions or prompting the group for responses. One person in the group is sporadically interjecting with chuckles or quiet words but isn't really saying much. Finally, one or two people are simply listening and observing the conversation. Which role do you occupy in this conversation?

As you may have already learned about me, I tend to be a reflective kind of person. I'm fortunate to be able to spend time thinking about one thing or another which means that I spend a great deal of time thinking about business. I specifically enjoy the time that the dawn of a New Year gives me to think about business and how I plan to do things differently in the next year.

Over the past several decades our country has had some extremely interesting years, but none has been quite like 2020. I've seen many people asking the question that we should all be considering right now: what are the one or two best things that happened in 2020? If you can answer this question, then you are on the right track for 2021.

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