Romeo Cruz ProfileSilver City-Grant County Chamber of Commerce Director Romeo Cruz will provide a weekly column to the Beat, featuring items and announcements of interest to the community.

Don't Limit Yourself redux

[Editor's Note: Romeo Cruz said this is a repeat from last year, but perhaps you missed then.]

When I was a boy, I idolized Bruce Lee. A poster of him adorned the door to my bedroom. Whenever I left the room, the last thing I saw was Bruce as he appeared at the end of the movie Enter the Dragon, poised, confident, and ready, despite the blood streaming from the wounds on his chest. Bruce Lee embodied everything I wanted to be – a strong man, capable of handling whatever life decided to throw at me.

Bruce Lee is remembered mostly for his martial arts movies, where hordes of enemies would very patiently wait their turn to attack him one at a time, and at the end, there would be a heap of broken people groaning in pain as he stood defiantly in the center. But he was much more than a martial artist or an actor. His philosophy, the code by which he lived, is what made him a legend. It was his mind, and not his body, that catapulted him to worldwide fame.

He said, "If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them. "

This kind of thinking has served martial artists and elite athletes since the beginning of time, and today, it's backed up by scientific research. In her book "Mindset", Carol Dwyer examines how one's mindset affects development. In her book, she lays out two distinct patterns of thinking, foundational beliefs that, like Lee describes, spread into a person's career, education, and interpersonal relationships. The two mindsets, as she calls them, are the fixed mindset, and the growth mindset.

The premise of the fixed mindset is that a person is born with a specific set of talents and abilities, and any attempt to work outside of those abilities is destined to fail because one cannot rise above his or her own shortcomings. This mindset is so common that we see it every day without even noticing it is there, like litter on the sidewalk. "I'm no artist. I have no talent for it," one might say, or "Math is not my thing." People in the fixed mindset believe that in any endeavor, a person has a fixed capacity and cannot go beyond it.

A fixed mindset allows an individual an avenue to protect themselves from the pain of failure. People who subscribe to it tend to limit themselves to that which they can do well. The problem with this is the tendency to avoid taking risks or pushing beyond one's known capabilities, because it would call into question whether a person really had any talent or skill at all. The fixed mindset is a soft, comfortable room, safe as long as a person doesn't venture outside.

The opposite of the fixed mindset is the growth mindset. People who take on the growth mindset aren't satisfied with mere competence, because they believe that their capacity to improve is limitless. While the fixed mindset whispers, "you can't do that", the growth mindset shouts, "you can't do that yet." People with the growth mindset welcome challenges, enjoys the struggle that comes before the breakthrough, and understand that failure isn't an end, but a beginning, a chance to learn what doesn't work and use that knowledge into the next attempt. (Unless you happen to be skydiving. When skydiving, you only have the one chance to get it right.)

It's easy to allow fixed mindset thinking to set in, building walls and setting limits on our lives. It's up to us to allow ourselves the opportunity to fail at things other than skydiving and use our struggles to move beyond our own plateaus. If we do this, we too can stand victorious in the end, looking down on our challenges lying broken on the plateaus we've left behind.

Chamber Of Commerce September Luncheon Update

The Chamber of Commerce Luncheon on Sept. 1, 2022, brought together business owners, local governments, and other stakeholders to recognize some of the outstanding contributions made by community members over the summer. It was also an opportunity to hear President Joseph Shepard brief us on the state of Western New Mexico University, and how we as a community can help the University improve its ability to fulfill its mission.

Chief on Dr. Shepard's agenda was his vociferous support for Bond C."

Read more ...

Make Your Messages Stick

Everyone who has ever run a business has wrestled with the problem of acquiring and retaining customers. You have a great product or service at a decent price, but the place remains quiet, the cash box filled with nothing but cobwebs and frustration. The problem is one of messaging. How do you craft a message that will stick in customers' minds, and attract new ones along the way?

In their bestselling book Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath analyze the characteristics of good messaging, and they provide a framework to help anyone craft an idea that will resonate, stick, and bring customers through the doors.

The framework is called SUCCES, an acronym that stands for Simple, Unexpected, Concrete, Credible, and Emotional Stories. Crafting your message with these characteristics allows the message to resonate with your customers, helping it stick in their memory.

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Chamber Update

calvary gym

After years of hard work, the Cavalry Christian Academy Gym is ready for use, featuring a basketball court, a commercial-grade kitchen, and a well-appointed foyer with room to sit and socialize. The building gives CCA a safe, versatile new venue for sports and other events, allowing the school to better meet the needs of its students.

The Chamber was honored to host the ribbon cutting, and we had great community support for the Grand Opening. Representative Luis Terrazas, Mayor Ken Ladner, Representative Rebecca Dow, Mayor Pro tem Lupe Cano and Town Councilman Jose Ray joined us to show their support for Calvary Christian Academy.

Read more ...

August Chamber Luncheon Update

The Silver City Grant County Chamber of Commerce held our monthly luncheon on August 4th featuring an award presentation from PNM and a speech from Cobre Schools superintendent Dr. Jeff Spaletta. Our luncheon, held every month at the Grant County Veterans Memorial Business and Conference Center, serves as a venue to encourage interaction between business owners, local government, and the people they serve. It's a great opportunity for everyone to find out what is happening in Grant County, and how we can all play a role in making the county a better place to live and work.

The Duck Creek Smoke House provided an extraordinary meal that included brisket, pulled pork, and sides that included squash, green chili mac n cheese and homemade biscuits. The luncheon started with PNM's Community Relations Manager Bruce Ashburn presenting a rebate check to Western New Mexico University worth $73,614.03 for energy efficiency. The rebate check was the largest paid to a customer in Southwest New Mexico. WNMU's Board of Regent President Mary Hotvedt, and Kevin Mathes and Joseph Holguin received the check. The Chamber would like to congratulate WNMU's accomplishments for leading the way in energy conservation, reducing their carbon footprint and energy usage.

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The Youth That Will Drive Our Community

[Editor's Note: The date was incorrect for the monthly luncheon. It took place today. The luncheons are usually on the first Thursday of each month]

Rural communities have a reputation for being one step behind. It's very rare to see a positive view of rural life in today's entertainment. Those who reside in cities perceive rural people as backward, slow, or naive. It doesn't matter if those cities are entirely dependent on rural areas for their very survival. The truth is that perception is far more powerful than reality when it comes to shaping opinions and making policy.

What the city folk don't see, or perhaps choose not to see, is the vibrant, resilient communities that exist outside the cities, where a slower pace encourages a deeper enjoyment of the simpler things, where people take care of one another, but depend mostly on their own skill and hard work to make it through the day.

Read more ...

Remain Focused or Go Unchecked

On the morning of April 13, 1612, Miyamoto Musashi boarded a boat and headed across gently rolling waves into the Sea of Japan. His destination was the island of Ganryujima, a small island between Kyushu and Honshu. There he was to face a fearsome swordsman named Sasaki Kojiro, who wielded a traditional nodachi, or Japanese longsword. The blade was called a "drying pole" for its length, and Kojiro was an expert with it. He developed a stroke called Tsubami Gaeshi, which translates to "The Turning Swallow's Cut," because of its similarity to the movement of a swallow in flight. Kojiro and Musashi were rivals, both famous and accomplished swordsmen. The duel was arranged to settle their rivalry.

On that morning, Kojiro arrived at the little island on time. Though spectators were prohibited for duels of this nature, the island had managed to acquire a sizable number of them. They waited, eager to see a display of swordsmanship.

And they waited.

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4th of July for Grant County 2022

July 4th is a time for celebration and reflection. Behind the fireworks, the apple pie, the parades, and the fellowship is an idea, a principle that has reshaped the world. That very simple and very profound idea is that all human beings have value, given to them at birth by Nature or God, depending on how you believe.

It means we are valuable enough to choose our own government, choose our occupation, choose who to love and where to worship and where to live, valuable enough to pursue our dreams and do what makes us happy. This one, simple idea is the bedrock principle that our entire nation is built upon.

"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness."

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