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Chamber Corner

steve chaviraSilver City-Grant County Chamber of Commerce Director Steve Chavira will provide a weekly column to the Beat, featuring items and announcements of interest to the community.

I never thought this horrid year would ever come to an end! While this year has not, technically, ended we do know that December 2020 is FINALLY here! This means that we are approaching the proverbial "restart" that a new year gives us. This is the time of the year that people begin to evaluate their lives over the previous 12 months and start thinking about making changes which are positive and long-lasting. Since we started celebrating a New Year people have been thinking about changes at this time of year. Do you make changes each year? What resolutions do you make? If you're like me you look back on your year and you break it up into categories. 1. What went well? 2. What went okay? 3. What needs to be changed for next year?

If you've known me for any length of time you know that I always tell people that there is only one person in this world whom you can control and that person is YOU! For the most part, I try to remember this philosophy when we are faced with turbulent times. I think you would probably agree that we are in the most turbulent of times right now.

I'm feeling a range of emotions right now as I face the start of the Holiday Season. Thanksgiving is next week and the range of feelings that I'm wrestling with right now come from the emotional side of my brain that says I, "I miss my family and I want to be together with them to celebrate with our traditional Thanksgiving family gathering." The other side of my brain, the intellectual (Left) side of my brain, says that, "COVID is real, it's pervasive and it's making its way through our country like a California wildfire!" The converging thoughts that I have are tied to true, also real, notions that, after months and months of strife and vitriol, I was hoping that Thanksgiving 2020 was going to be the time for my family to bond and gather. We were going to breathe a collective sigh of relief with the understanding that the election and the global pandemic were now behind us. Once again, I have been proven wrong!

It's Wednesday morning, November 4, 2020, the day after the General Election. You went to bed last night, not sure what the outcome of the Presidential Election was going to be, and this morning you're not really sure you even want to know. It's not that you don't want to know who won the election but, for the past several months, we have been getting bombarded with campaign chatter and rhetoric telling us that the world is going to fall apart if President Trump is re-elected or that a Biden presidency will mean doom for our country! My head is spinning after listening to all of the psycho-babble in the media and making sense of it all is impossible. I'm here to tell you what you need to do today now that the election is over in order to survive the next four years, no matter who is in the White House! Follow my advice and you will be ok.

A couple of weeks ago I wrote about the CARES Act Small Business Grant program that is currently underway in Grant County and across the State of New Mexico. For the last month and a half, we have been working to compile the required information necessary for small business owners to successfully apply for these grants. We have met with many, many, local business owners who have been interested in this funding which is designed to help their business during this time of COVID. If you haven't yet submitted an application for your business, rest assured, that there is still time to do so. Simply go to www.silvercity.org and follow the link to the CARES act application and submit your application via email. It's simple and it's easy.

We've been going through all of this for, what seems like, an eternity and thankfully the end is near. Frankly, I can't wait! Everywhere you turn people are discussing it and arguing about it. They yell at one another with righteous indignation claiming that their position is the prevailing opinion and they berate anyone who disagrees with them for their imbecilic misguidedness. If you ask me, the end can't come soon enough!

COVID took over our day-to-day like a rabid banshee with a hang nail. Our initial reaction was to, well… react! We shut down our businesses and learned new ways to be productive at work. In many ways we retooled our businesses, hunkered down with our families and pledged to "ride it out!" When it comes to COVID I think that we are only about to see a new wave of craziness now that our neighbor to the East, El Paso, Texas, made the national news with their 500 percent increase in one-day case reporting. But wait, this article is not about COVID! Today I want to talk about our General Election that is 2 weeks away from being "over!"

In case you haven't noticed small business owners have spent the better part of the past 7 months retooling their businesses. They've been learning how to do more with less and have been searching for creative ways to stay in business while focusing on maintaining a safe environment for their customers and employees. The current Public Health Order has been in effect, except for regular changes and updates along the way, since mid-March. I applaud all of our local small business owners for their hard work and diligence in overcoming the hardships they have faced by trying to keep a business running during a global pandemic.

Have you submitted your CARES act Small Business Continuity Application yet? That is a loaded question because I have seen every application so far and I haven't seen your name on an application yet. I know you're busy right now and you've got other things that you need to focus on but I've got to tell you that one of the smartest things you can do this year is to submit an application for this program which is currently under way.

Do you ever feel like you're that performer in the circus whose job is spinning plates? There are people walking past you on the circus midway while you're just there doing your thing. Most people are mildly amused with the task that you are performing, some people are pretending that you're not even there and yet others are totally thrilled with what you are doing! Although the third group of people are genuinely interested in your expertise at spinning plates and they look like they want to ask you a bunch of questions. You make eye contact with them and are just about to say, "HI!" in the most enthusiastic voice you can muster when their mother whisks them away saying, "c'mon son, we don't have time to talk to that guy today!" In true "plate spinner" fashion, you remain positive and silently proclaim, "That's okay… the next guy will have time to talk to me!"

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Four NEW classifieds for furniture and an REI screen house

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