Chamber Corner

Romeo Cruz ProfileSilver City-Grant County Chamber of Commerce Director Romeo Cruz will provide a weekly column to the Beat, featuring items and announcements of interest to the community.

Have you ever heard somebody say, "We've always done it that way" or something like, "it will never work?" Statements like these are beliefs that are held by many people and, in the world of personal development, or performance improvement they are speed bumps along the path towards success.

According to, "a limiting belief is a state of mind, conviction, or belief that you think to be true that limits you in some way. This limiting belief could be about you, your interactions with other people, or with the world and how it works." Many of us use limiting beliefs so often in our daily discourse with other people that we don't even consider that they are false. We say things to ourselves, and others, such as, "I'm not very good at math!" or, "I never win at anything!" and we are so comfortable reciting limiting beliefs that those negative thoughts become imbedded in our sub-conscious.

When you read this affirmation out loud what does it mean to you? I'm putting this out there as a subtle reminder that you are an important cog in the machine that is Grant County Business and Economic Development. If you are a business owner in Grant County or if you dream about starting a business, I want you to understand that you must never underestimate yourself or the impact that your presence brings to our community!

Tell me if this scenario sounds familiar: You are in a meeting or having a conversation with several of your colleagues and the following dynamic is happening; One person is speaking overtly and dominating the conversation, another person is engaging the first guy and asking questions or prompting the group for responses. One person in the group is sporadically interjecting with chuckles or quiet words but isn't really saying much. Finally, one or two people are simply listening and observing the conversation. Which role do you occupy in this conversation?

As you may have already learned about me, I tend to be a reflective kind of person. I'm fortunate to be able to spend time thinking about one thing or another which means that I spend a great deal of time thinking about business. I specifically enjoy the time that the dawn of a New Year gives me to think about business and how I plan to do things differently in the next year.

Over the past several decades our country has had some extremely interesting years, but none has been quite like 2020. I've seen many people asking the question that we should all be considering right now: what are the one or two best things that happened in 2020? If you can answer this question, then you are on the right track for 2021.

It has been a real pleasure to come to you each with week with words that have, hopefully, been inspirational to you. Personally, I find the words inspirational because I give myself a chance to write about random subjects. One of my passions in life is public speaking and I like to say that my style is primarily that of an off-the-cuff delivery so writing this article each week has truly helped me to learn how to really organize my thoughts into something that will be interesting to you.

As I think about the subject matter of the week, I sometimes find myself stumped. I understand that some people, okay most people, don't think like me and the things that I find interesting aren't always high on your priority list but my goal is to write about subjects that are thought provoking and motivational. Each week I try to speak to business owners when I write. I also hope that my writing includes a bit of humor that might just bring a smile to your face.

'Tis the season, right? This is the time of year when, even though there is a great deal of hustle and bustle swirling around regarding the holiday season, we start planning and focusing on the next year. Last week I talked about the new year and, ready or not, it's going to be here before you know it. I discussed the option of outlining some SMART goals for your company that will allow you to accomplish big things next year. Today I want to talk to you about taking some time over the next two weeks to focus on the greatest asset your company has: YOU!

As a business owner I know that we usually spend our extra time working on our business. The free time you have is usually spent thinking about reallocating resources or doing the most with what you've got. I also know that when you have time you are clearly focused on the inner workings of the business and extra time isn't usually spent on frivolous pursuits. However, today I'm not talking about the things you do when you need to take your mind off of the business. I understand exactly what that's like.

What do you think about when you think of 2021? Does the New Year fill you with excitement and anticipation? Hopefully, you are looking optimistically at what's coming up for you and your business and you're planning for your best year ever.

Look, 2020 was a very trying, difficult, year and much of what happened was contrary to what we were all expecting to happen. Personally, I was extremely excited for 2020 since I was starting a new job here in Silver City. This was going to be an epic new beginning for me as I was going to be working in a new city, alongside people who were new to me, and I was taking the helm of a strong chamber with a very cohesive community around it. January 6, 2020 was a very exciting day for me!

I never thought this horrid year would ever come to an end! While this year has not, technically, ended we do know that December 2020 is FINALLY here! This means that we are approaching the proverbial "restart" that a new year gives us. This is the time of the year that people begin to evaluate their lives over the previous 12 months and start thinking about making changes which are positive and long-lasting. Since we started celebrating a New Year people have been thinking about changes at this time of year. Do you make changes each year? What resolutions do you make? If you're like me you look back on your year and you break it up into categories. 1. What went well? 2. What went okay? 3. What needs to be changed for next year?

If you've known me for any length of time you know that I always tell people that there is only one person in this world whom you can control and that person is YOU! For the most part, I try to remember this philosophy when we are faced with turbulent times. I think you would probably agree that we are in the most turbulent of times right now.

I'm feeling a range of emotions right now as I face the start of the Holiday Season. Thanksgiving is next week and the range of feelings that I'm wrestling with right now come from the emotional side of my brain that says I, "I miss my family and I want to be together with them to celebrate with our traditional Thanksgiving family gathering." The other side of my brain, the intellectual (Left) side of my brain, says that, "COVID is real, it's pervasive and it's making its way through our country like a California wildfire!" The converging thoughts that I have are tied to true, also real, notions that, after months and months of strife and vitriol, I was hoping that Thanksgiving 2020 was going to be the time for my family to bond and gather. We were going to breathe a collective sigh of relief with the understanding that the election and the global pandemic were now behind us. Once again, I have been proven wrong!

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