I heard a new commercial on the radio for Skechers sneakers. These particular sneakers are for kids but the commercial definitely targets parents. What sets these sneakers apart from others is a hidden compartment underneath the insole of the shoe. Parents could put an Apple air tag into that compartment. If you don't know what an air tag is, it's a device that allows you to track the location of whatever the air tag is attached to. A lot of people like to use it for their luggage.
The clear implication is that you can now track your child's location if they get separated from you or maybe if they are playing in the neighborhood and don't come home at the right time. It's not a bad idea. In fact it seems like a pretty smart marketing campaign.
But if you listen to the advertisement not one time does the ad mention being able to find your child. It says only that you will be able to find your child's shoes. Why wouldn't they come right out and say you could find your child? Litigation. Pure and simple, if someone buys the shoes, loses their child, then finds only the shoes and not the child, they are going to sue Skechers.
Think about it. A frantic mother loses her child at an amusement park. She pulls out her phone and the app tells her where the child is because of the air tag. But when she arrives at the location, only the child's shoes are there. You can imagine how scared and disappointed that person would be. And if the child remains missing, she's going to be able to find an attorney to sue Skechers for emotional distress, false advertising, and probably several other causes.
In today's world, especially in some places like New Mexico that has a significant litigation problem, a jury will be sympathetic and want to punish the big bad company. So if you ever want to find your child's shoes, Skechers has a pretty good product for you.
