Lordsburg, NM – February 9, 2026 – Hidalgo Medical Services (HMS) proudly introduces its Care Promises, a set of commitments designed to strengthen trust, improve patient outcomes, and reinforce HMS's role as a cornerstone of healthcare in Hidalgo and Grant counties.
The front-line staff developed Care Promises to reflect HMS's dedication to delivering exceptional care and service. They include:
Commitment to Total Health: HMS will help patients navigate every aspect of their healthcare journey, ensuring comprehensive support for physical, mental, dental, and social determinants of health. Your Medical Home: HMS integrates a variety of resources and services to meet patient needs in a coordinated, patient-centered manner. Access to Timely Care: HMS pledges to provide care and services promptly, based on individual needs. Excellence in Customer Service: HMS is committed to continually improving patient experience through responsive and compassionate service. Support for Our Staff: HMS fosters a positive organizational culture, offering professional development opportunities and attracting top talent to deliver the highest quality of care.
Why It Matters
The Care Promises initiative is more than words—it's a cultural shift. HMS is embedding these promises into daily operations. Visual reminders will appear in exam rooms, on staff badges, and across social media platforms. A community-facing campaign will highlight these commitments through local media, digital channels, and in-clinic displays. Patients will see these promises reflected in every interaction, reinforcing HMS's mission to provide accessible, high-quality care.
"HMS Care Promises represent our unwavering dedication to the communities we serve," said Dan Otero, CEO of HMS. "They are a pledge to deliver not only quality healthcare but also compassion, respect, and accountability at every touchpoint."
HMS's patient overall average satisfaction results were 94% in 2025. If you feel that you did not receive the highest level of satisfaction and service, we welcome your feedback by emailing us at
Hidalgo Medical Services (HMS) has provided high-quality, patient-centered primary care, behavioral health, dental, and community-based services to southwestern New Mexico for 30 years. As a Federally Qualified Health Center, HMS is committed to improving the health and well-being of individuals and families through accessible, affordable, and compassionate care. HMS is a Federally Qualified Health Center 330 Grantee under 42 USC 245b and a deemed Public Health Service Employee under 42 USC 233(g)-(n).
For more information, visit https://hms-nm.org or contact HMS at (575) 800-1467.
